Monetizing your business!Going Green.

Monetizing your business by going Green! Renovating a property makes it more salable or rentable by improving the investment.This is the underlying expection of any renovation that takes advantage of the spread between a property in distressed or wholesale condition and a retail sale.

If a renovation included some energy efficiency components that were subsidized, the performance of the investment could be improved dramatically.Would you consider this?

If the renovations attracted grants,incentives,rebates and tax credits(state and federal) for 40 percent to 60 percent of total expense this reduce the capital expended. Would this be attractive?

If the renovation reduced ongoing energy costs by 30 percent to 60 percent even though these costs were paid by a renter,but generated a higher rent because of a lower cost of occupancy should a rental owner consider it?

If various appraisal rules were being applied to increase appraised value by between 5 percent to 15 percent and this was shown to impact price and time on market,should an investor consider it?

Marketing Process:

1.An advertisment that emphasized “green” and energy efficiency was created and posted on A similar ad with no reference to energy efficiency also was used.

2.Prospective tenants responded to the online advertisement.The energy efficient ad got three times times the response.

3.The leasing representative at the property management company were coached on energy efficiency and how to sell the idea to tenants in terms of savings. The tenant prospects as it turned out did not need convincing.

The advertisement attracted a higher number of better quality renters that were willing to pay the higher rent.The property rent was achieved with little or no additional effort.

The advantage of positioning yourself as an” Green”business owner is still a unique message for the average tenant. The fact this position increases rental income makes the property and any property owner using this strategy more effective.

Energy efficiency or “Green” attracts a better tenant demographic that is willing to pay highher rents for a lower cost of occupancy becaause of lower energy use. The owner clearly benefits in terms of incentives,fewer vacancies and more reliable tenants.

The fact that a property owner can generate fees and higher rent also means greater income to the property owner.


About hollischapman

"Great Gifts,Great Talk,Great Guests" is host Hollis Chapman motto for his internet talk show.Tune into "hollischapmanshow" every Friday (10 am Pacific 1 pm Eastern) on blogtalkradio channel.Host Hollis Chapman,small business marketing coach,consultant,offers practical, powerful tools,tips,and techniques to help your business grow.The show clients and guests join Hollis with success stories for growing,getting over negative thoughts,they offer valuable content to the listners.This show is loaded with specific How To's-how to remain confident and focused at crunch time,when pressure,tension and anxiety like making an uninvited appearance.Tune in and for great talk,great gifts,great guests.
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