How to get publish http://www.LisaTener.com
Another reason to keep information about your book to yourself is to protect yourself emotionally. Only share with people you know will be supportive.
One could easily write a book (or a series of books) on the subject of social media for authors. Let’ see how much meat I can put in one blog post. Here are some takeaways from my interview last night with Leili McKinley, who has helped many award winning authors hit a home run with their social media.
Below are my insights and a link to the audio recording of the call (over an hour chock full of examples of bestselling authors’ secrets, specific steps you can take and answers to listeners burning questions). We didn’t get to everyone’s questions, so please list your questions as comments and Leili has offered to answer them below!
Three reasons you need social media more than ever as an author or aspiring author:
1. Publishers expect it: For a book deal, you need to show you’re adept.
2. Social media creates viral word of mouth fans: The kind who buy more than one book and give them as gifts and who tell everyone about your book (often, through social media!)3. You want the momentum of people who want your book before it ever comes out. If your book is in bookstores, you’ll need those pre-sales and immediate sales to stay on the shelves.
How to brand your business and book online:
1. Know your target market: NY Times Bestselling author Tim Ferris, author of the Four Hour Work Week, knew that his target market were self employed, small business owners who wanted to grow empires and have their freedom, too.
2. Make your key messages align with what your target market believes: Tim’s message was, “You can build an empire by outsourcing most of the work.”
3. Deliver those messages everywhere your readers hang out online: The experts use more than one kind of social media, because people usually need to hear the message more than once to buy. Tim blogged to build a loyal following and also connected with his audience on YouTube, Facebook, Linked In, Twitter, Plaxo, Flikr andFriendfeed. You may want to be a bit more targeted if you can’t do all of these–find out where you folks hang out.