What is your purpose in sending an Electric Newsletter?

In the business world,e-newsletters are fast replacing traditional newsletters. Just as traditional newsletters have promotional goals, so too should e-newsletters.And, as with traditional newsletters, you will need to think about and answer some questions before you launch your e-newsletter:

1.Who is your target audience?

2.How frequently will you communicate with them?

3.How popular and how widely read will your e-newsletter/e-zine be?

4.What is your planned budget?

5.What is the perceived value of the e-communication activity?

6.How much will you charge for the e-newsletter/e-zine?

7.How will you charge for the e-newsletter/e-zine?

Tips for Electronic Newsletters:

Make sure you write for scanners.

Write short.

Write friendly.

Use bite-sized chunks as well as bullet points,numbers and list rather than lengthy and complex sentences.

Limit each article to a single concept.

Focus on easy distributions.

Strive for low cost.

Newsworthiness and relevence are crucial.


About hollischapman

"Great Gifts,Great Talk,Great Guests" is host Hollis Chapman motto for his internet talk show.Tune into "hollischapmanshow" every Friday (10 am Pacific 1 pm Eastern) on blogtalkradio channel.Host Hollis Chapman,small business marketing coach,consultant,offers practical, powerful tools,tips,and techniques to help your business grow.The show clients and guests join Hollis with success stories for growing,getting over negative thoughts,they offer valuable content to the listners.This show is loaded with specific How To's-how to remain confident and focused at crunch time,when pressure,tension and anxiety like making an uninvited appearance.Tune in and for great talk,great gifts,great guests.
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