Ten rules for effective direct mail design and strong visibility

1. Feature benefits.

2.Be creative and stand out from your competition.

3.Under promise and over deliver

4.Use graphics and color to enhance your copy.

5.Do not print headlines or subheads in hard-to-read text.

6.Be consistent with your business image and logo recognition.

7.Make it easy for recipients to respond.

8.Carve your mail date in stone and plan well in advance.

9.Make an offer that can’t be refused.

10.If sending a letter always add a P.S. If your readers don’t read any-thing else,they are likely to read the P.S.


About hollischapman

"Great Gifts,Great Talk,Great Guests" is host Hollis Chapman motto for his internet talk show.Tune into "hollischapmanshow" every Friday (10 am Pacific 1 pm Eastern) on blogtalkradio channel.Host Hollis Chapman,small business marketing coach,consultant,offers practical, powerful tools,tips,and techniques to help your business grow.The show clients and guests join Hollis with success stories for growing,getting over negative thoughts,they offer valuable content to the listners.This show is loaded with specific How To's-how to remain confident and focused at crunch time,when pressure,tension and anxiety like making an uninvited appearance.Tune in and for great talk,great gifts,great guests.
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