Does your website
Have a picture of you?
Have your story and information about you?
Offer valuable content and not just sales pitches?
Have an opt-in newsletter or list box?
Provide all of your contact information?(this includes phone number and email)
What do you want to be know for online?
What are your interest/strengths/hobbies?
Where does your target market hang-out online?
What online activities will attract the kind of people you are seeking?
What newsletters/ezines do the kind of people you are looking for read?
How do you want to be perceived online?
What is going to be your primary online markeing activities?
Have you registered yourname.com if it is available? if you have a common name and it is already taken try yourname.net or yourname.biz.This is crucial for branding You online and not just your business.