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Three Steps to Get Them to Call You:

Awareness: Creates interest in you

Interest: Keeps you at the top of their mind

Top of Mind: Gets them to call you when they need you

Awareness is base upon the rule of Seven: You must have at least seven contacts with a future customer before they:

Remember your name

Feel they know and trust you

Will call you

To create interest and be remembered, get different,crazy,and unique.Stand out from the crowd.Be clever,creative,and fun.

Never send the same old throw-away pens,ball caps,and notepads that everyone else sends.Send professionally created materials that consistently reflects your message.

To peak the customer’s interest we mail cartoons,jokes,small hardhats,estimating grid notepads.Coffee cups with hammer handles,golf tees,golf  ball markers.

Remember your goal is not only create interest but to create the right kind of interest in you.You have to tell your future customers what you want them to remember about you.

Dedicate four hours every month to your Bug Em Til They Buy or Die mailing program.

What Are the Special Networking Skills of the Masters?

1.They meet people for the first time,look them right in the eye, and make them feel comfortable.

2.They ask a question then listen intently and let you know they are talking to you.

3.They stay in contact and are very loyal to their friends.

4.If something crosses their desk that might be of interest, they will send it on.

5.They use humor and are equally at ease with both men and women.

6.They embrace people,not just the right people.

7.They make the connection,even if they just share a glance.

8.They exude confidence,yet appeal to most average person.

Grow Your Business by Discovering a Mentor

Are you looking for a mentor who can advise you and enable you to become wiser and more
effective in business?  Here are 5 ways to discover a mentor. 

  1. Experts Who Inspire You
    Study the knowledge of experts with similar beliefs as you. Identify individuals whose
    values and accomplishments you most admire.
  2. Find Your Role Model
    Look for someone who is not only famous or successful, but who has a reputation for
    character and solid principles. Look for someone you can admire and respect as well as
    emulate.
  3. Look For Someone with Different Traits Than You
    Seek out people who have strengths that you lack.  For example, if you are shy and
    introverted, seek out someone who is bold and outgoing. Find a mentor who will challenge
    you to acquire new skills and strengths.
  4. Be Open to Finding Mentors Everywhere
    Mentors can be anyone who has something to teach you. You’ll discover mentors in your
    community, through books, audio programs, seminars and movies.
  5. Make Personal Contact
    Most highly successful people are more approachable than you may think. They are
    usually open and eager to share their wisdom and experience with others. If you don’t
    ask – you’ll never know.

Ten rules for effective direct mail design and strong visibility

1. Feature benefits.

2.Be creative and stand out from your competition.

3.Under promise and over deliver

4.Use graphics and color to enhance your copy.

5.Do not print headlines or subheads in hard-to-read text.

6.Be consistent with your business image and logo recognition.

7.Make it easy for recipients to respond.

8.Carve your mail date in stone and plan well in advance.

9.Make an offer that can’t be refused.

10.If sending a letter always add a P.S. If your readers don’t read any-thing else,they are likely to read the P.S.

Sell Yourself and the Money Come Easy

Self promotion doesn’t just make sense.It makes money.You can substantially increase the fees that you set and get or the salary you command simply by blowing your horn and tooting your flute.You can set and get any fee or salary you want to as long as you can adequately differentiate yourself from competitors who charge or request less.

To be successful,you have to be unique,so different, that if people want what you have,they have to come to you to get it.And once they do,they”ll pay the price- your price.

You must add magic to your message in a way that clearly sets you apart from others who do what you do and want what you want.So what makes you different?

Present yourself as a specialist.Talk about your special skills,your special area of expertise,and clients with whom you specialize.Discuss your accomplishments and awards,degrees,and other recognition you’ve received.Recall former occupation or areas of study.

If you’re going to promote yourself up the financial ladder,you must become the world’s ultimate information source,the number one authority,and the foremost expert on you.

Complete a list of ten things that make you different,ten “onlys” and ten benefits that those you serve receive from you.That “ammunition’ will help you give yourself credit where credit is due,and help convince others of your value.

Top five networking traits!

1.Follows up on referrals:It’s no secret that if you present opportunities,whether a simple piece of information, a special contact, or a qualified business referral,to someone who consistently fails to follow-up successfully,you”ll eventually stop wasting your time with this person

2.Positive attitude:A consistently negative attitude makes people dislike you and drives away referrals.

3.Enthusiasm/Motivaton: Think about the people you know.Who gets the most referrals?people who show the most motivation.

4.Trustworthiness:When you refer one person to another,you put your  reputation on the line.You have to be able to trust your referral partner and be trusted in return.

5.Good listening skills: Our success as networkers depends on how well we can listen and learn.

Top 10 social media questions marketers want answered

1.What are the best tactics to use?

Which social media method has been the most successful overall and how have you used that method?

2.How do I measure the effectiveness of social media?

What is the return on investment? how do i asses return on investment and measure the impact on brand valuation?

3.Where do i start?

Is there a system or a plan that can be reproduced?such as,”start here,go here,then here and then here….”

4.How do i manage the social balance?

How do I respect the medium and maintain proper etiquette for each social media outfit?

5.What are the best sites and tools out there?

Which social media sites should I concentrate my efforts on?

What are the top three most effective and easiest to implement social media tools?

6.How do I make the most of my available time?

How do I keep up without getting consumed?

7. How do i find and focus my efforts on my target audience?

How do I reach my “target” customer/business partners and drive traffic to my site or blog.

8.How do I convert my social media marketing efforts into tangible results?

How do I convert lookers to prospects?

How do we create cash flow?

9.How do I cohesively tie different social media efforts together?

Are there any APPS that will let me use several social media tools at once for my marketing campaigns?

10.Does social media marketing work,and if so,how effective is it?

Does it really work,or is it just a great ideas that doesn’t return real value?

Bonus questions:

How do I get others to see the value and get involved?

What does the future look like?

How do I manage the complexity?

How do I attract traffic to my efforts?

Is it cost-effective?

The Cheapest,Fastest Way to Advertise on the Internet:Forum Posting

Posting on forums is one of the cheapest and fastest ways in which you can adverise products on the internet. However, in order to do this successfully, you must do a number of things carefully> Simply starting a thread that contains an affiliate link might  be a good way to get banned from a particular forum board, but it will never be a good way to make sales.

The general procedure involoves making multiple posts on a forum board before you even setup a signature file, which includes a link to you site. Even if the particular forum you are using does not specifically mandate this, you will want to do this, anyway, as it will increase your credibility which is your real goal.

You can start by finding a number forums for your  particular niche or marketing angle. Below you can find a list of some of the most visited marketing forums.

Big-board

Warrior Forum

Seeds of  Wisdom

Ihelp  You

ClickBank Success Forum

Associate Programs

IMF (Internet Marketing Forum)

Ken silver Online

Friends in Business

Anthony in Business

Kickstart Today

How To-Internet marketing

Home Business Web Site Forum

Next, take the list of forums you have created that are both relevent to your topic and allow commercial links and begin developing a reputation on those forums. Post regularly, avoid meaningless fights and flamming,and contribute useful, on-target information to discussions. In a matter of 1-2 weeks, you will have develop a reputation, provided that the forum receives a considerable amount of traffic.

Once you have developed a good reputation, you will want to begin advertising through your forum signature. You will want to include some eye-catching assortment of colors, sysmbols,and words in your signature.This will draw people attention.You will then want to link them to something other than an affiliate page whether it be a page you created to sell a affiliate product or to a page where you have your autoresponder code added so you can capture the name and email address of your prospect.

You will find that this form of advertising pays off considerably and does so faster than a lot of other methods available.

How to build your web page

Does your website

Have a picture of you?

Have your story and information about you?

Offer valuable content and not just sales pitches?

Have an opt-in newsletter or list box?

Provide all of your  contact information?(this includes phone number and email)

What do you want to be know for online?

What are your interest/strengths/hobbies?

Where does your target market hang-out online?

What online activities will attract the kind of people you are seeking?

What newsletters/ezines do the kind of people you are looking for read?

How do you want to be perceived online?

What is going to be your primary online markeing activities?

Have you registered yourname.com if it is available? if you have a common name and it is already taken try yourname.net or yourname.biz.This is crucial for branding You online and not just your business.

Do your Potential Customers Forget About you?

The Follow up

Don't let Potential Customers Forget About You!

Your web business probably gets products inquires from potential customers around the globe. Inquires come via e-mail and your web site, and you try to send information to each hot prospects as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person’s need for information quickly!

But, after you’ve delivered that first bit of information to your prospect, do you send him any further information?

If you are like most internet marketers, you don’t.

When you don’t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have beens,  interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him or her.

Often, a prospect will purposely put off making a purchase, to see if you find him or her important enough to follow up with later. When he or she doesn’t receive a follow up message from you, he or she will take their business elsewhere.

Are you losing profits due to inconsistent and ineffecive follow up?

Following up with leads is more than just a process- its’s an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! if  you don’t follow up with your prospects consistently, INDIVIDUALLY, And in a timely fashion, then you might as well forget the whole follow up process.

Consistent follow up gets results!

The answer “Autoresponders”

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