Affordable Marketing Talk show Phoenix,Phoenix Affordable marketing Talk Show,

http://www.hollischapmanblog.com  The modern rules of financial freedom starts with a four steps process. Steps to financial freedom Build a business Reinvest in your business Invest in real estate Let your assets buy luxuries 1.Build a business for financial success. Building … Continue reading →

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The History of The Family Witch,Family Witch of Foothills California,

http://www.hollischapmanblog.com The history of the family witch  With the war between good and evil looming, Kelly must find the strength to harness her magical powers and summon The Crystal Princess inside her. Kelly lives the life of a typical teen … Continue reading →

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What The Witch really want!

Kelly learns she is The Witch born from a a coven of witches.

1.Tell us a little about yourself,and your new book The Crystal Princess

Her life totally changes.

My name is Kimberly Norton and I’m a first time author. I’m also a Mom, a hairdressers, a school volunteer, and regular person who wrote a book.

I’m so excited about The Crystal Princess book. I think it can touch lots of people. The story it’s self is a fast paced fantasy that holds your attention, and has you asking for more. I really feel my book has the makings of a great movie series. It’s suitable for 12 years old and up.

2.How did the witch story and the  book come about?

The book came to me while my family and I were on a camping trip.  I wrote out the whole story by hand that week. It went from my brain to my hand in a flash.

3.Give us some tips on how you are marketing the witch story in your book? what have you learn?

Marketing is a very hard road. I’ve done several radio interviews to try and talk about the witch . I have a Facebook fan page. I twitter. I do booking signings and so on. I’ve started talking in schools to kids encouraging them to write and I’m currently mentoring a senior at my the local high school on a writing project.

I have a web site at www.kimberlynorton.tateauthor.com. I’ve entered my book in a contest where I placed 2ND. My book has been reviewed by many bloggers who gave it good ratings. I know the story is good about the witch . There is an audience for my writing. It’s a YA ( young adult) book, but adults love it too.

My book is for sale at Barnes and Noble, and Amazon.

I’m also working on a video trailer that will include the witch for my book, and that will be on YouTube in January under my channel.

4.Do you have a team? or does Tate help you behind the scenes?

No I really don’t have any help from my publisher. They have set up one or two book signings, but that’s it. Nothing else and I mean nothing. I had to pay into my book publishing as a first time author, and they talked highly about how publishing with them is not self publishing. They made it clear that they would help me get the witch story and  my book out there, but that is not the case. They cashed the check, edited the book, gave me a great cover design then sent me on my way. So to anyone who is looking to get into this field I would tell them to get an agent who will get you into a publishing house that’s worth your time.

5.Talk about your book signing,or are going to have a book signing? if so what do you want to get out of the book signing and talking about the witch.

As far as the signings go. It’s really hard. Your an unknown, and most people don’t turn out to meet an unknown person talking about the witch. So all you can do is make the best out of it. You have to approach people and tell them your story. Tell them how great you feel this book is and hope ( if they buy one) they will feel the same, and tell a friend.

6.Your first book,what will you do different on your second book?

Ok being a first time author has lots of disadvantages. Like 1  my first book was edited way down so it’s much shorter then I’d have like. So in a way it;s the intro book to the witch story. It gives you the main parts of the story, but in book two I have added much more detail about the witch main characters and who they are. Book 2 is far darker then book one, but it’s still filled with action. I’m still working on book 2, but I think if I get an agent down the road book one will have to be extended or merged with book two for length alone.

7.Authors must have a platform! when they go and talk with Publishing House,how is your platform coming along?

Not sure what you mean by platform!Facebook,YouTube,Twitter,Blog,you should have the witch following.

8.When does Kimberly do her best writing?

I do all and any of my writing when I can. I need a quite house without distractions to write about the witch, so it’s not as often as I’d like.  I can see why JK Rollings went to a hotel to write.

9.Share with us a little bit from Chapter 1.

In chapter one you are going to meet Kelly the witch. Kelly is attending her senior year of high school. She’s planing her birthday party and being a normal tween. After the bell rings in history class all hell breaks loose. A girl appears in class dressed in a black cape. Time is frozen. The girl pushes Kelly to the floor,

covers her with the cape and with a flash of light their gone. Kelly blacks out. When she wakes up she’s at a place she’s never been to before. At a house with the girl from class and another girl. They call for their mom. Kelly is scared to death. The women tells Kelly a crazy tale. She explains that she is Kelly’s birth mother and the girls and her sisters. She tells her she is a witch and she is from a long line of witches. She’s taken her because an evil witch names Victoria wants to kill her before she can become immortal.

  And yes that is all in chapter 1.

10.Final Comment:What turns you on creatively, spiritually or
emotionally?

I’m just blessed to have been given this gift and i put together a good story about the witch. It’s not like I imagined being a writer as a child or anything. I just wrote down the words as they came to me, and one day I know many people will know my books. The Crystal Princess is to be a 3 book series, and as soon as I get the call from an agent or a large publishing house looking to do book 2 about the witch and become a reality.

Hollis I can’t thank you enough for having this show and helping me get the word out there about my book. It’s great people like you who brighten our world. Thanks again,

Kimberly Norton

Partnerships-Joint venture is it needed in your business?

Partnerships is simply the coming together of two or more individuals to jointly invest money in a commonenterprise.

Partnerships and group investing,partners,joint ventures,and syndicates.In the end,partnerships exist for one reason-so that the partners can accomplish together what they cannot accomplish individually.This synergy can be very important in providing  you with a jump-start on attaining some ambitious business goals.

Despite the fact that organizing partners into a business partnerships offers important benefits.

The questions remains,”why use partners if you can accomplish your business objectives without them” The answer, of course,is that you shouldn’t.The reason not to use partners can be summed up in three words: “It’s a hassle.” In reality,however,there are times when the hassle is worthwhile because partners represent the only way to your particular business objective.

The Regulation of Partnerships.

Today,many limited partnerships and syndicates are regulated by state and federal securities laws, for the overall protection of the investors. If you keep your private partnership group very small and know each of your partners personally,you should have little trouble with regulations.While you may communicate with investors and prospective investors by telephone,email, or U.S.Mail,don’t use these mediums of interstate communication to solicit an investment.

Using Partnership capital

The purpose of forming a joint venture is to obtain capital to grow your business and have capital for the operation of your business.Debt financing and equity financing are two ways to use partnership capital.

Debt Financing

When you use debt financing,you become indebted to the partners for the use of their capital. In this case,the capital comes to you in the form of a loan. Typically,the partners will receive a note as evidence of debt with a market interest rate on the loan. As a “sweetener,” you might even offer them a certain percentage of cash flow,for example,in addition to receiving 10% interest on the loan,they might receive 25% of all the cash flow from the business in excess of a certain amount.Alternatively,they might be entitled to 20% of any of the business appreciation.

Equity Financing

With equity financing,the partners are paid for the use of their capital by means of equity in the business.In this case,you pay no interest for the capital,and the partners returns on their investments will be cash flow,equity build-up,tax benefits,and future appreciation. Most potential investors will prefer to own a portion of the equity if they have confidence in your management ability.The downside of equity financing is that you give up a portion of the ownership and control.

Establishing a Capital Reserve

When you  form a partnership,you should always provide yourself with some insurance,so to speak,by establishing a financial reserve when you initially solicit capital contributions from partners. This extra money should be put into a bank account for the use in case of emergency.Although partners are frequently excited about investing in a new project, they are usually very reluctant to invest additional money should problems with the business develop. A reserve provides important protection in  partnerships.

Create the leaders Enviroment!

As leaders we can’t change people,but we can create an enviroment that allows them to grow.The following ten elements should be considered when creating such an enviroment:

1.Depending on the size of your organization,create a website that will support those you are leading. Post the next meeting time for the staff or divisions of your organization,a calender of company events that you would like to have your people attend, and any potential changes in marketing plans or activities that would affect employees’ personal income or position as related to management team.

2.Give your employees 24/7 email access to you.Allow them to communicate with you directly;discourage a long document,”but encourage them to present any challenges or areas they see that might improve operations.It is amazing how few will use this,but knowing they have the option is very important

3.Meet with your key leaders a minium of twice a year in a fun location. It might be a cruise or resort where they can leave the day-to-day challenges behind and enjoy some fun and fellewship.Encourage the involement of their mate and kids.Relationships are created during these special times.

4.In addition,leaders create a conference call to touch base and communicate on a regular basis.Where there is no communication there is potential for rumors.

5.Leaders Create a company ezine,newsletter.Each month send everyone a one-page email sharing your vision and how important each person is to the overall success of the organization.

6.Leaders when possible,have random chats with your people.Just arrive,pull up a chair,and have your folks gather around just to share and laugh.

7.Leaders Listen,When people you lead feel you are no longer listening to them,them move to the belief that they no longer offer value.When they feel they have no futher value,they lose their passion for what they are doing and begin going through the motions rather than fulfilling a mission.

8.Have an open forum giving your people the opportunity to share how they feel about your leaderrship and the direction of the organization.

9.Never forget that people want to belong and that recognition can mean more than a pay raise.pat them on the back,especially in front of their peers,if they do a great job.Building others up creates confidence,and where confidence prevails,performance will follow.

10.Believe in them. Supply belief transfer.

7 Unique Marketing Principles

1.Attention

If no one notices you and your ideas,processes,and experiences,there’s no way to promote whatever vehicle you used to express them.

2.Branding

Create a nice Logo and great catch phase and put them on T-shirts,Mugs,Notpads,a refrigerator magnet,and book bags,sponsor a youth sports team,you should also sale your items.

3.Communication

Traveling the two-way street of communication is what selling ideas is all about. The Unique Marketing Principle is your interactive Logo and design that fairly makes you want to communicate with whomever is wearing or carrying an item with your logo or unique slogan on it.Again, it sets up a buzz and starts everyone talking about your company.That company with style.

4.Distincive

Be yourself no matter what other people say. A creative and distinctive approach,product,or idea is worth millions. Take the time to think through your approach.Keep in mind that your thoughts control your life. Don’t run with the herd. Instead,lift your sights and soar.Dare to be distinctive.

5.Energy

Whatever you do,think of energy. Energy is spirit/vibration. When i thought about what I wanted to do with my products, I thought about the following facets of energy:thoughts,words,color,sound,physical image,and,above all, psychological strengh and courage to do whatever it takes to implement the plan.

6.Head Turner

This is the WOW factor of whatever you do. When you walk past something and go back to take a look and say,”WOW!” Or you point to something different and distinctive and say :WOW! What a great idea!” Or “WOW! look at her!” or “WOW,I wish I’d done that!” This is an exponential leap beyond just getting attention. Knock em out with your uniqueness and willingness to be different. Turn heads!

7.Innovate

Innovation is a powerful concept.It means to introduce something new or introduce change. Individuals resist change. However, until they do change spiritually,mentally,emotionally and physiacally.Neither can ideas.Marketing and promotion are in the province of change and getting someone out there to buy whatever it is you’re selling.Breaking down the customer’s resistance to your ideas,processes,and experiences is a large part of business success. In fact,it is the most important aspect of marketing and promotion.

Innovation forces you to think for yourself and to stop value judging.Then it provides the impetus to brainstrom and mind map diverse ways of thinking,new windows of perception,discover hidden talents,new ways of saying old things,new networks and contacts,and ways to integrate all aspects of your life,Most importantly,it reinvents not only your ideas,processes,and experiences,but you.

Networking!three basic steps.

There are three basic steps to networking:Process,People,and Practice.

The first step is Process. As part of the process,answer the following questions:

1.Why am i networking?

2.Who will i be networking with?

3.What am i able to give to the process?

4.What do i hope to gain?

5.When will i network?

Next set goals for networking.Decide on a particular time of day or week when you will proactively network.Set up a system for tracking the contacts you make,a good computer-based system is best.Prepare the tools of networking:business cards,thank you notes,brochures.Make sure that your materials are professional and reflect you.Remember that you want to make positive connections!

People: Where can we network to meet the people we want to build relationships with?

Chambers of commerce

Online Forums

Networking groups

Professional associations

PTAs

Chartiable organizations

Facebook Fan Page

Practice:To be successful at networking,practice is critical. First impressions are important,so keep in mind that you only have one opportunity to make a positive first impression. Here are five guidelines to follow that will help make the practice perfect!

1.Keep business cards with you at all times,along with a pen for jotting notes on cards you receive to help you remember where and why you have them.

2.Have a “TMAY”(Tell Me About Yourself).practice a short phase that will enable you to respond professionally and in a manner that will attract interest and lead you into a meaningful conversation.

3.Remember the Three Foot Rule:Anyone within three feet(about the length of a handshake)be careful with this one,is a prospect and possible contact for you.

4.Always smile at people : It’s contagious!

5.Have fun:You never know when you’ll meet a new best friend!

Networking is an attitude;process,place,and practice will enable you to impress people favorable! I always try to be alert and listen to the people around me, to find that key connection! Networking is my passion,my pleasure,and my best sales tool!

How to reach Emerging markets.

Are you taking advantage of the great opportunities to expand our business success within emarging Asian,Hispanic,African-American and women’s markets? The marketplace for all product and service is growing at warp speed. In the last decade,minority-buying power has nearly doubled,growing at a faster rate than the overall U.S. buying power.African-American consumers comprise the largest buying power group as of the last census at $572.1billion,followed by latinoe at $452.4billion. Regardless of what product or service you offer,no longer is it enough to be an expert in your field. The most successful businesses and entrepreneurs recognize that they must also understand today’s diverse markets,and utilize creative marketing strategies and techniques to connect to them.

It is important to build your knowledge and understanding of different groups,so that you do not rely on biases or stereotypes that exist due to lack of information.Additionally,you don’t want to offened people simply because you were not aware of multicultural behaviors.Do your homework by conducting research on the internet,talking to people in the group you which to reach,and getting involved in organizations whose members are representative of the group with whom you wish to do business.Utilize the following resources to expand your knowledge and then explore ways to promote your business:

The most effective marketing techniques help you build a lasting relationship with your propects and clients.

This is especially true for emerging markets. Your clients are interested in knowing whether you are interested in them as people or if you just want their dollars. Developing relationships is a long-term process,and has big payoffs.

Suggestions for Promotion to Emerging Markets

Hire a marketing intern to identify segments you want to reach.

Sponsor events,hire interns,place ad banners and videos on their websites etc.

Become a guest lecturer at local educational institutions,libraries,and civic organizations whose attendees are your target market.

Offer your own course through community college and programs for non-traditional students.

Sponsor quarterly or yearly”champagne teas”,held in an intriguing location to target women for your product or service.

Sponsor/support athletic and student group events(eg.ethnic sororities and fraternities).

Join specialized chambers of Commerce:African-American,Hispanic,Asian,and women.

Create an award/list,patterned after the fortune 500 list that relate to your product or service,i.e America’s 50 Best Companies for Minorities.Develop process for nominations,and selection,including a media event to announce the winner.

Offer or sponsor a free tele-class to discuss aspects of your product or service and market it to specific target margets.

Put free information on your website that will draw new market segments.

Sponsor segments of conference and conventions held for your target marget.(Contact your local convention and visitors bureau for information).

Three rules of Smart Networking

The message here is very simple-do something for someone else in the hopes that the favor will someday be returned.

To boost your chance that our networking efforts will pay off,follow these effective steps:

Rule 1 List the relationships you have now.According to experts,there are essentially three main types of business relatinships that most people need:

Task based relationships with coworkers.

Advice relationships with people who receive advice from you or with people who provide advice to you.

Informal socializing relationships with anyone in the workplace with whom you have a comfortable,easy-going relationship.

Your goal should be to build enough relationships to guarantee a strong mix of all three.

Rule 2 Widen your network.While it is not helpful to “collect’ friends just for the fun of it,it certainly helps to have a wide network of substantial relationships with people possessing varying strengths and talents. Then when you do need help, your network will include someone ideally suited to offer the necessary assistance. You can never have too large a network.While it takes more time and effort to maintain a larger number of relationships,the effort usually pays off in times of need.

Rule 3; Build relationships for the long term. People who sense that you are befriending them only because you have a specific short-term need for their support will remember you as an opportunist when,down the road,you ask them to help you get a new job.Focus on cultivating long term relationships. To do this,you must always be prepared to give as much, or preferably more, than you take. Try to prove to the person that you are a valuable companion-that you represent a source of support and assistance whenever it is needed.Be prepared to give of yourself whenever the need arises.

Seek out promotion Opportunities!

You will learn how to coach others to promote yourself.Your friends,family,customers and business associates already love you.Why not ask them to continue supporting you and your business through referrals.

There are three easy steps to creating glowing testimonials.The first is to simply be aware.We all love compliments.Next time you receive one don’t just say thank you.Look the person right in the eye and say,”thank you for noticing,that is so kind.A great testimonial like that could be so helpful to my business.Would you mind writing it down for me on your letterhead?Thank you”

The second step is to use these testimonials to promote your business and make new prospects into clients.Testimonials are one of the easiest,most effective,and lowest cost promotion tools.

Step three is to reap the benefits with increased exposure and a more profitable business.

The best way to grow your business to the next level is by joining forces with the competition.

Approach your competitor and ask about sharing your leads list.This may be hard to do at first,we work so hard on building our list.If you find someone with the same business ideas,you can build a strong competitive association.

You will more than double your database of leads overnight.open up new market areas,and put your foot in the doors of many new opportunities for marketing,speaking,social media business. You can’t take every social media,marketing contract,and neither can your new partner,so you are the first to refer one another.

This association will grow your businesses quickly,increased your credibility,support your clients,and improved your service.

You never know where and when business will come your way.Seek a referral from your competition for referral is perceived as one of the best forms of flattery.

When you help and support others it comes back to you many times over in increased referrals,respect,and more business than you can handle.So stop worrying about your competition.Don’t fight them;join them!